On this occasion, I want to talk about a topic that's near and dear to every
blogger's heart - email subscriptions. If you're looking to take your blog to
the next level and establish a strong, engaged audience, then buckle up
because I'm about to delve into why email subscriptions are absolutely
essential in your growth toolkit.
But before that, I'd like to mention that Blogger.com has terminated its
integrated email subscriptions feature. It means that you can't no longer set
up the FeedBurner email subscription widget from your dashboard setting. This
is problematic because your audience can no longer subscribe using that
method.
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But fortunately, I have found a free alternative for that FeedBurner email
subscription widget! I strongly recommend that you try
follow.it by Insev! This is a completely free online tool that is compatible with
Blogger.com (also works with a free Blogspot domain) and is super easy to set
up with a few clicks.
If you want to know more about how to install follow.it,
check out this article!
It does have a premium version that makes it super powerful (worth a try
because it's cheap), but the free version is more than sufficient, too if you
don't have the budget.
With follow.it, you can now enjoy the benefit of email subscriptions! You can
set it up on your blog quickly and let your visitor subscribe and get timely
updates directly to their email every time you post new blog content.
Why Email Subscription is Important to Bloggers
In the fast-paced world of blogging, where attention spans are short, and
competition is fierce, email subscriptions emerge as a beacon of consistency
and connection.
1. Direct Connection with Your Audience
Picture this: you've just hit the 'Publish' button on a fantastic new blog
post. But what now? How do you ensure that your readers, old and new, get to
read it? Enter email subscriptions. When your readers subscribe to your
emails, you're essentially gaining a direct line to their inbox.
No more hoping they stumble upon your blog via social media or search engines.
With email, you're in control of the content delivery process.
2. Builds a Loyal Community
Building a loyal community around your blog takes time, effort, and consistent
engagement. Email subscriptions provide a unique opportunity to foster this
sense of community.
When readers sign up to receive emails from you, they express a higher level
of commitment compared to casual visitors. This commitment can evolve into a
loyal following that eagerly anticipates your content.
3. Personalized Engagement
One-size-fits-all approaches rarely work in the digital world. Email
subscriptions allow you to tailor your content to the preferences and
interests of your subscribers.
By analyzing their behavior, you can send targeted content that resonates with
them. This personal touch not only keeps your subscribers engaged but also
shows that you genuinely value their presence.
4. Less Reliance on Google Algorithms
Social media and Google algorithms can be unpredictable, making it difficult
for your posts to reach your audience consistently. With email subscriptions,
you're not at the mercy of algorithms dictating who sees your content and
when.
Your emails land directly in your subscribers' inboxes, bypassing the
algorithm maze and increasing the chances of your content getting noticed.
5. Higher Conversion Rates
An email is a powerful tool for converting readers into loyal fans,
subscribers into customers, and customers into brand advocates. According to
various studies, email marketing consistently outperforms other digital
marketing channels in terms of conversion rates.
When you nurture your subscribers through valuable content, they're more
likely to take action, whether it's purchasing your products, sharing your
content, or participating in your blog's community.
6. Drives Repeat Traffic
Every blogger's dream is to have their readers come back for more. With email
subscriptions, this dream becomes a reality. When subscribers receive
notifications of your latest posts, they're more likely to return to your blog
regularly.
This consistent influx of repeat traffic not only boosts your blog's overall
traffic but also helps improve your search engine ranking.
7. Promotes Longevity and Stability
The digital landscape can be fickle, with trends changing at the blink of an
eye. Social media platforms rise and fall, but email has maintained its
relevance and effectiveness over the years.
By building a strong email subscriber base, you're future-proofing your blog's
growth strategy. Even if platforms change or algorithms evolve, your email
list remains a constant, stable asset.
8. Effective Promotion and Monetization
Launching a new product, service, or even an e-book? Your email subscribers
are your most engaged and interested audience. When you have something to
promote, your email list can become a powerful marketing tool.
Additionally, if you decide to monetize your blog through affiliate marketing
or sponsored content, your engaged email subscribers are more likely to
respond positively to your recommendations.
9. Data-Driven Insights
One of the often-overlooked benefits of email subscriptions is the wealth of
data they provide. Email marketing platforms offer analytics that provides
insights into open rates, click-through rates, and subscriber behavior.
This data allows you to fine-tune your content strategy, understand what
resonates with your audience, and make informed decisions to enhance your
blog's growth.
So, whether you're just starting or you've been blogging for years, don't
underestimate the power of email subscriptions. They hold the potential to
transform your blog from a solitary online space into a thriving hub of
engagement, interaction, and growth.
If you are using Blogger.com as your blogging platform, do not forget to
use follow.it to let your
readers subscribe!
Embrace the inbox, and watch your blog audience flourish like never before!