Getting your first website approved by AdSense is an outstanding achievement.
It is proof that your content has a monetary value! It is definitely an
occasion worth celebrating. But do not forget that AdSense approval is not
your final destination. Now comes the most challenging part: generating actual
income.
To do that, first, you must learn about AdSense policies. You do not want to
violate them on your first day. After all, disobeying the rules can be fatal.
AdSense might warn you, limit your account's monetization capability, or, even
worse, permanent suspension!
>10 Things That You Should Know If You Want to Become a Professional
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Therefore, I will tell you about three things that you must never do after
getting AdSense approval!
#1 You must never click your own ads!
I understand that clicking your own ads is very tempting. However, this act is
strictly forbidden. Artificially increasing your click goes against AdSense
policy. This is an absolute rule, and you can not challenge it. And, of
course, this type of foul play will not increase your revenue.
AdSense, and Google in general, has an intelligent algorithm that can discern
fake clicks. So clicking your own ads and asking other people to click your
ads will be counterproductive. Artificially-generated clicks would harm the
advertiser's revenue, which is why Google hates this trickery.
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Of course, sometimes you might accidentally click your ad, which is
understandable. Usually, when invalid clicks are detected, AdSense will null
it or deduct your revenue at the end of the month. As long as it was
accidental and nothing excessive is happening, there is nothing to worry
about. However, if you do not heed this warning, then be ready to face a harsh
penalty from AdSense.
Sometimes, it is not you but other people who misuse the system. If you
suspect unusual activity of people abusing the ads displayed on your website,
you can report it to AdSense
>via this form >. But again, typically, unless the volume is large, nothing will happen other
than revenue deduction.
The best way to avoid invalid clicks is to let things be organic. Just let the
ads be. Turn them on and forget about it.
Of course, you can check your website but never intentionally touch the ads.
You should also avoid reloading your page excessively because that might
artificially inflate ad impressions, which is also against AdSense policy.
You also need to vigilantly monitor your AdSense account. Use Google Analytics
to analyze your traffic pattern. Do not spam your link on sketchy places
because it might invite irregular traffics.
As soon as you notice unusual spikes in clicks, you can manually disconnect
your website from AdSense temporarily. And, of course, do not forget to report
it via the form I've linked above.
If you are still worried about invalid clicks, you can read
> Google's tutorial on keeping your AdSense account in good standing >. Your AdSense revenue should be safe from penalty if you act in good faith
and follow the guidelines.
#2 Do not put ads on weird spaces!
You should never add ad codes on unusual spaces that might interfere with your
visitors. Your ads should not be the focus of your web pages. Please remember
that a user visits your website to view your helpful articles, not the ads.
If you decide to add ad banners manually, you should not go overboard. AdSense
has created a guideline on
>the best practice for ad placement > that you should follow!
One of the most essential points you must adhere to is adding ads above the
fold. The first thing that a visitor should see is your content, not a giant
ad.
The best way to put your ads is through AdSense Auto Ad features. The system
will automatically determine the best places for the ad banners. Moreover,
Auto Ad will also decide the optimum number of ads that will appear on your
content.
However, auto ads can sometimes be weird, especially if your theme is broken.
Display ads may get injected into the wrong spaces. If this scenario happens,
you must block the incorrect ad placement through AdSense's preview feature.
#3 Do not Modify AdSense Ad Code
AdSense strictly forbids you from modifying their ad code. The safest way to
input ads manually inside your content is to just copy the code generated from
AdSense.
However, not all modifications are against AdSense policy. The platform
provides you with some freedom to edit the ad code.
For instance, you are allowed to manipulate the size of the ads as long as the
size follows AdSense's guidelines. You can also modify the ad code to make it
loads more efficiently through Lazy AdSense modification.
While those modifications are legal, they are not recommended if you do not
know what you are doing. If you have no prior coding knowledge, it is best to
use AdSense ad code as the system provides.
This is why I strongly recommend beginners to just use the Auto Ad features.
You do not have to worry about codes and ad placements.
Conclusion
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AdSense is one of the best monetization programs that can be profitable.
However, we must follow AdSense's guidelines closely to ensure that our
account is in good standing.
Always pay close attention to AdSense's Policy Center, as any type of
violation usually would appear in that section to warn you. You can check it
by login into your AdSense account and selecting Policy Center from the
sidebar.
You have nothing to worry about as long as you act in good faith, monitor your
traffic, and do not deliberately violate AdSense policy. Now, focus on
creating content and enjoy your revenue!