How to Optimize Your Blogger Websites on Google Search


SofanMax - Previously, we have learned about blog optimization through various methods.
This time, I'd like to reiterate what we have learned and summarize it in a
simpler guide. If you are a beginner, this article will help you to start your
own Blogger website optimization.  



Before you continue reading this article, I'd like to make sure that you are
familiar with Google Search Console. You can read this article about indexing:
How to Index Blogger Post Using Google Search Console Tool - Basic Search
Engine Optimization.



Once you have learned how to index your blog, now let's learn how to optimize
it!












Illustration of website performance.

Illustration of website performance.


The algorithm that determine your website's ranking is always changing every
month. Google will always update its core so that the search engine can
provide better result.
If your website provide relevant information, your chance to have a higher
ranking will increase. 



However, having relevant information alone will not be sufficient to compete
with other websites. You need to do better and more! Thus, you need to
optimize your blog for Google Search engine. 



Read also:
My Essay on The Reality of Blogspot and AdSense Monetization


Provide Descriptive Information



First, you need to optimize your content. To do that, you will need to create
an accurate title. A good title is very important. In fact, nowadays, a
lot of people tend to only read the title and not the article itself. It is a
bad habit, however it goes to show that good title will drive traffic into
your website.



Good title should be accurate, interesting, not too short and not too
long.



Not just title optimization, you need to optimize your articles as well.
Be descriptive with your articles. A good article does not have to be
too long. A short article, around 600-800 words, that can describe a detailed
information will be the most ideal.  


Remember the 5W + 1H principle to create a descriptive article.



Then, provide a good and clear distinction between topics. Discussing multiple
unrelated topics in one article will cause your readers to feel confused. Such
article is usually shallow, that's why you should
avoid making listicle. The most ideal article should only focus on one
topic and perhaps break it down into several sub-topics.



Use Labels in Blogger to classify topics. Use Headers or bullets for
sub-topics within an article.


Provide Complete Information



A website that only serves shallow information will not do well in Google
Search. You can not expect to gain organic visitors if your website only serve
useless articles. Again, being descriptive is the key.



Google Search engine will be able to understand your contents if you have good
description over your articles. You should always know what you are writing.
If both engine and human can read it, then it is an excellent article.



Do not forget to provide a search description in your articles. In
Blogger it is located on the right side bar in the text editor. Search
description is not your title, it should be a short sentence (less than 150
characters) which can describe the whole article. In my blog, you can read the
search description below the title.



Do you want to have a Blogger theme that can display search description under
the title? Buy Fletro Pro!


Topic Adjustment



We all know that a consistent update is necessary in order to have good blog
performance. Having a schedule will help your website to grow better. However,
consistent update schedule is not enough! 



You also have to adjust the topic of your content based on the seasonal trend.
The law of supply and demand also applies to website traffic. When the
trend is shifting, you need to adapt.



For example, it is almost Christmas. You should try to incorporate the season
into your website's content. Provide special deals or events based on the
season. Another example, Google have recently released the Pixle 6 and it
becomes a trending topic. If you buy the phone, you can also try to chime in
with your own opinions.



Following the short trend is always the best way to keep your blog fresh.
However,
do not forget to also create articles that can stay relevant for a long
time. The long term trend is as important as the short ones.


Update Your Website 



Websites are always changing. The relevancy of your old articles will be
decreasing. Sometimes, it is a good idea to update your old articles so that
it can stay relevant. Adding new information in your old article is not bad
idea.



For example, the method of AdSense registration from Blogger has changed. If
your tutorial article is still referencing information from 2019, there is a
good chance that your tutorial is no longer true. Instead of letting it rot,
update the tutorial!



Not just the content, you also need to update the interface of your blog. If
you are still using the old themes, you may need to change it into the modern
ones. Make sure that your blog is mobile friendly and load fast. Custom theme
such as Fletro Pro, LinkMagz or Fiksioner is recommendable.


Use Texts



Google Search is heavily reliant on keywords to provide relevant results. If
you want to be visible on Google Search, then obviously you need to provide
texts with relevant keywords.



Pictures and videos are essential to enhance the quality of your articles.
However, Google engine will have a harder to to read pictures and videos.
If you want to have an optimized blog, then you should rely on texts.
Pictures and videos are complementary.



For example, if you are using Blogger as an online store, you may use a lot of
pictures to show your products. Even then, you will need to provide context to
those pictures.



You can further optimize your blog by adding text to your pictures and videos.
For pictures, add caption, alt text, and title text. The text should be
describing the picture. If you put a picture of a cat, then describe the cat in the caption and alt
text. If you display a picture of person, then describe how the person looks
like and what he is doing.



For video, unfortunately Blogger does not have a caption feature. However, it
is
always better to describe the content of the video inside of your
article.


Get Referrals



You are probably familiar with the term of backlinks. However, while backlink
is certainly useful, it is often misunderstood by beginner bloggers. Please
remember that not all links are equals. Random links on random websites
will not be as powerful as having listed on reputable websites.



Spamming links is a bad bad referrals strategy. Google is
getting smarter when it comes to detecting spam. A strong backlink occurs
naturally. You do not ask for a backlink. People will naturally use your
website as source material if it serves great contents.



Moreover,
branding can be more powerful than an just active links. Google has
been hinting that
getting mentioned in a reputable news website will be great for your blog
visibility. 



Use Professional Service



If you have the resources, and want to compete commercially, you will
definitely need a professional help. They will be able to spot the weakness of
your blog and provide various solutions. 



Of course, you will have to pay considerable amount of money to hire a SEO
expert. After all, search engine is becoming even more competitive than ever.
Make sure the person that you hire is actually legit. Too many scammers and
black hat SEOs out there, so be careful.



Read also:



Previous Post Next Post