If you are an AdSense user, you may notice that there is a new notification in
your dashboard concerning sellers.json file. Google is telling you to include
your seller information in the sellers.json file.
You may be wondering: what
is sellers.json file and what should you do about it?
For beginners or non-corporation blog owners, you do no have to be too
concerned about the sellers.json notification. I believe it will not affect
your blog's monetization status.
Read further to understand more about sellers.json file and its implication on
your AdSense account.
What is sellers.json file?
Simply put, sellers.json file is a publicly-available file which stores AdSense
publishers data. Bloggers who use AdSense are considered as a publisher.
So if your personal blog is approved by AdSense, you are a publisher which has partnership with Google.
You are publishing information in your blog and get paid by Google via
AdSense.
Because you are a publisher which uses AdSense, your data will be included in sellers.json
file. You can access the file at
https://storage.googleapis.com/adx-rtb-dictionaries/sellers.json and you will be able to see the list of the entire publishers info in that
file (including your own if you opt to make it visible).
Advertisers will pay Google to display their advertisements. Then, those ads
will be displayed on your blog by Google via AdSense.
By including your information in sellers.json file, advertisers will have an
easier time to identify and verify the websites in which their ads may appear.
The file will facilitate transparency between Google AdSense publishers and
advertisers.
How to include your seller information inside sellers.json file
Your will appear in sellers.json file if you decide to make your information
transparent. If you would like to follow Google recommendation and add your
seller information in sellers.json file, do the following steps:
- Go to AdSense dashboard.
Select Account > Settings > Seller information visibility.
You can choose between two options. Select Confidential if you do not
want your info to be public. Choose Transparent if you would
like to display your info in sellers.json file as per Google recommendation.
- Add Business domain (optional).
- Your data will be saved automatically.
Please note that Business domain only accepts custom top-level domain, if you
do not own any domain, it is no big deal. You can leave it empty.
Business domain is your main blog domain. If you are a Blogger.com users with
custom domain, you may add that domain in there without the 'www' (root
domain).
If you do not own any custom domain at all and you are using the default
blogspot domain, you can still add it as a business domain. However I am not
sure if the blogspot domain will appear in the sellers.json file. But again,
it is not a big deal.
Once your data has been verified by Google, your info may appear in
sellers.json file. You do not have to modify your website at all. The setting
is done through your AdSense account.
What type of information which will appear in sellers.json file?
Your publisher ID. Every AdSense user is given a 16 digit unique
publisher code. The code usually appears in your blog's ads.txt and your
AdSense account. Publisher ID will appears in sellers.json file regardless of
your visibility setting.
Information confidentiality. If you choose confidential, your name and
your domain will not appear in sellers.json file.
Seller type. For all bloggers, the seller type will be
"Publisher".
Your name which appears in your AdSense account will also appears in
sellers.json file. Again, set your information visibility to Confidential if
you do not want to appear in sellers.json file.
Domain name. As I have stated previously, you can choose to enter your
domain name inside sellers.json file.
 |
| Data inside sellers.json file. |
For detailed information regarding sellers.json file, you can read it on
Google's official page.
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Does sellers.json file have any impact on AdSense revenue?
For small publishers/blog owners, I believe sellers.json file has no impact on AdSense revenue. There is
no explicit statement from Google which mention that sellers.json will
increase or decrease your revenue.
So it doesn't really matter whether you choose Confidential or Transparent.
However, having a transparent info may be beneficial in the long run,
espeically if you are a big publisher. Advertisers may prefer to put ads in a
website which has clear and transparent information for accountability reason.
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